Kodak Camera Case Study of Failure


Do You Know that Kodak was the first one who created the Era of Digital Camera in 1975 Kodak was holding the market Capture in the late 20th Century but out of the market in 2012…why?

Kodak Camera Failure Story

Kodak Digital Camera

This was the First Digital Camera Launch by Steve Sasson at Kodak Eastman Company in 1975

Lessons from the Kodak Failure

  1. Underestimating the Competition
  2. Ignoring the Changes
  3. Full Focus on Single Product only
  4. Late Adoption of Technology
  5. Research and Development


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